Our Services

In-depth interviewing

At MMarket Solutions we are aware that some projects are sensitive and answer contamination needs to be avoided. In many cases our clients require us to set up a team ready for in-depth interviews.

For some of our clients we suggest this format of interviews as sensitivity to the subject matter or the geographical dispersion of the respondents need that extra care. When conducting in-depth interviews our team is ready to follow the questionnaire in a manner that is appropriate to the respondent. This might mean more time is dedicated to questions that involve the respondents area of interest as well as a certain level of acceptable flexibility is given to personalise the questionnaire to the specialist being interviewed.

We have found this type of interview is very successful with international B2B projects as well as with research that requires information from medical staff.

Our interview team is trained to conduct this type of research by telephone or via face-to-face questionnaires.